About
WELCOME
Disciplined Planning,
Delivered Locally
I built my practice with a straightforward belief: the people in this community deserve financial guidance that's both rigorous and personal. Every strategy I develop starts with a deep understanding of your goals, your risk tolerance, and the life you're working to build. I don't rely on shortcuts or generic plans — I rely on structure, analysis, and a commitment to getting it right. When you work with me, you're working with a professional who brings the same discipline to your financial plan that you bring to the rest of your life.
Why I'm Different
Principles That Guide Every Decision
My practice is built on a set of principles I take seriously. They shape how I plan, how I communicate, and how I show up for every client.
My Mission
I provide structured, research-driven financial guidance designed to help my clients pursue their goals with clarity. Every recommendation is grounded in analysis and tailored to the individual — never a template.
My Vision
I aim to be the most trusted financial resource in this community — known for disciplined strategy, transparent communication, and a commitment to my clients' long-term success.
My Core Values
Integrity, thoroughness, and accountability are the foundation of everything I do. I believe you deserve to understand the reasoning behind every strategy, and I'll always make the time to walk you through it.
Meet the Team
The Professionals Behind Your Strategy
Get to know the background, credentials, and approach that drive the work we do for families and individuals in this community every day.
Joel Nelson
Investment Representative | CERTIFIED FINANCIAL PLANNERâ„¢
Carolynn Carney
Operations Manager
Christopher Wheeler
Sterling Office Manager
Intern Program
At Nelson Financial, we believe in investing in the next generation of professionals in our community. Our internship program gives students the opportunity to gain real-world experience in financial services, learn how a professional office operates, and contribute to meaningful projects and day-to-day work. Along the way, interns work alongside our team, build practical skills, and gain a better understanding of how financial planning serves individuals, families, and businesses in Northeastern Colorado. Our goal is to provide an experience that helps prepare them for wherever their education and career may take them.
Former Interns
Derrick Pierce
Summer 2018
Derrick joined Nelson Financial as an intern while studying Accounting at the University of Northern Colorado, with the goal of becoming a CPA. Growing up in Northeastern Colorado, he brought an understanding of the rural lifestyle and the financial needs of families and businesses in the area.
Kinlie Lewis
Summer 2021
Kinlie joined Nelson Financial as a summer intern in 2021 after earning her Associate’s Degree in Agriculture Business from Northeastern Junior College. A Northeastern Colorado native, she continued her education at South Dakota State University in Ag Business and Leadership, bringing her strong agricultural background and understanding of rural communities to her time with Nelson Financial.
Joey Steger
Summers 2010 & 2021
Joey interned with Nelson Financial during the summers of 2010 and 2011, gaining hands-on business experience and helping develop the business plan for Crystal Care. He later served as a Senior Financial Manager at JBS and went on to work as a Senior Cost Accountant and Production Analyst with Meyer Natural Foods.
Ready? Let’s Talk
If You Have Any Questions,
Feel Free to Contact Us
We welcome the opportunity to sit down, learn about your goals, and show you what a structured, locally focused financial strategy can look like. No pressure, no obligation — just a conversation.